Copy of AC - Campaign Messaging Starter Kit.png
Copy of AC - Campaign Messaging Starter Kit.png

Fundraising 101 Playbook

$75.00

A strategic guide to fundraising messaging that focuses on clarity, confidence, and persuasion — not desperation.

A strategic guide to fundraising messaging that focuses on clarity, confidence, and persuasion — not desperation.

Fundraising fails when the message is unclear, emotionally scattered, or overly transactional. The Fundraising 101 Playbook gives you a grounded framework for asking for support in a way that feels purposeful, credible, and aligned with your mission.

This is not a list of tactics. It’s a messaging-first approach to fundraising that helps donors understand why they should care — and why now.

Includes

  • A breakdown of effective fundraising language

  • Guidance on framing urgency without panic

  • Messaging principles that build trust and confidence

  • Examples and prompts to shape your own ask

Best for: campaigns, nonprofits, and organizations refining their fundraising communications.

Digital download · Instant access